10 Proven Strategies to

Acquire, Retain and Upgrade

YOUR DONORS

Proven tactics you can use today to improve the results of your direct marketing fundraising campaigns.

Presented by:

Kathleen Contrino; Vice President

The Contrino Group

This workshop will answer the question – what’s working in direct marketing fundraising now? We’ll cover strategies you can implement now to improve your direct marketing fundraising programs.

Areas to be covered:

1.    Creative strategies

2.    Messaging

3.    Your database – keeping it clean, and green.

4.    Segmentation and Data analysis

5.    Improving ROI and reducing costs.